Incessant traffic jams are common. Usually, congestion occurs during rush hours from 05:00 – 08:00 and 17:00 – 20:00. According to TomTom International BV in 2022, Indonesia holds the 29th position as the most congested city in the world.
This can be a frustrating experience for drivers and passengers alike, especially for those who work in Jakarta but live outside the city (Bogor, Bekasi, Depok, Tangerang), having to travel 20-50 kilometers each day through heavy traffic.
Covering a distance of 10 kilometers takes a significant amount of time—22 minutes and 40 seconds. Can you imagine how long the daily commute is for Jakartans? They spend almost 4 hours stuck in traffic every day. Can you believe it? However, this situation can be beneficial for OOH Indonesia advertising. Why?
Untapped Opportunity in OOH Indonesia Advertising
However, this congestion can also be an opportunity for advertisers to reach a large audience. For example, billboards, or DOOH/OOH Indonesia, can be very effective.
Billboards or DOOH/OOH are popular forms of advertising in Jakarta, and they can effectively reach drivers and passengers stuck in traffic jams. Placed in strategic locations along major roads and highways, billboards can be seen by hundreds of thousands of people each day.
One of the main advantages of billboard advertising is its high level of exposure. Drivers and passengers are often bored and restless while stuck in traffic jams, making them more likely to notice and pay attention to billboards. Additionally, billboards can effectively deliver short, catchy messages that are easy to remember.
Another advantage of billboard advertising is its ability to target specific demographics. For example, advertisers can place billboards in areas frequented by certain types of consumers, such as business professionals, tourists, or families with young children.
However, there are also some challenges associated with billboard advertising in Jakarta. One challenge is the cost of billboard space. Billboards in prime locations can be very expensive, especially if they are located along major highways or in busy commercial areas. Therefore, you can think about the right location for your target audience to make it more cost-effective.
To learn more about the right location and strategies for effective billboard, DOOH, and OOH Indonesia advertising, cacaFly Metrodata Indonesia provides great end-to-end solutions support for those of you who want to go deep into the Indonesian market. Feel free to contact us www.cacaflymetrodata.com
