Sam has over 25 years of experience in the internet industry, spanning e-commerce, cross-border trade, payments, internet communications, retail media networks (RMN), digital marketing, and edtech. He served for more than 15 years as Vice President of a leading publicly listed e-commerce group in Taiwan, and held COO roles in three subsidiaries and CEO roles in two subsidiaries, playing a key role during the company’s rapid expansion phase.
Throughout his career, he led and developed strategic businesses including PChome & Skype, PChomeThai, PChomeSEA, PChomePay, PPay, Lingvist, and PChome Ads. As the founding COO of PChomePay, he successfully built Taiwan’s first compliant third-party payment service, contributing to the establishment of the country’s electronic payment regulations.
In regional expansion, he led operations in Thailand and spearheaded Southeast Asia business development, including the launch of the PChomeSEA cross-border platform connecting Taiwan with five ASEAN markets. He is currently active in the digital marketing industry, overseeing international operations in Vietnam and Malaysia. He is fluent in Mandarin, English (TOEIC 905), and Taiwanese, and has conversational proficiency in Thai.