Sculpting Brand Success with Indonesian MomFluencers
For many married women in Indonesia, particularly those residing in suburban areas, embracing the role of a housewife is a common choice. According to data from the Indonesian Central Statistics Agency (BPS), only 38.98% of women continue to work after marriage. So, how do housewives contribute to the digital marketing campaign journey for a brand? […]
Jakarta’s Traffic Jams Spend Almost 4 Hours Everyday : A Goldmine for OOH Indonesia Advertising
Incessant traffic jams are common. Usually, congestion occurs during rush hours from 05:00 – 08:00 and 17:00 – 20:00. According to TomTom International BV in 2022, Indonesia holds the 29th position as the most congested city in the world. This can be a frustrating experience for drivers and passengers alike, especially for those who work […]
Pet Food in Indonesia Facing Huge Increment in Post-Pandemic Era
The COVID-19 pandemic has changed many things in our lives, including the way we interact with other people. During this difficult time, many people feel lonely and isolated. One way to cope with loneliness is to get a pet. Data shows that the search volume for the word “Pets” in Search Engines increased by 88%, […]
Digital Consumerism in Indonesia : Social Media and FOMO Trends
In the vibrant and unique market of Indonesia, where price sensitivity is a defining characteristic, a fascinating shift is occurring – the rise of digital consumerism. Despite the emphasis on affordability, Indonesian consumers exhibit a remarkable ability to make purchases inspired by the products they discover on social media. Unlocking the Power of Social […]
Digital Marketing Trends 2023: Increase Brand Awareness with New Technology
Digital marketing continues to evolve with new technology and innovations that will impact trends in 2023. To win in an increasingly competitive market, companies need to pay attention to digital marketing trends that will emerge in the coming years. Here are some digital marketing trends that will increase brand awareness in 2023. AI and Machine […]
