JAKARTA, DATE — Cacafly Metrodata Indonesia (CMI) has recently launched KOL Partners, an AI influencer marketing platform. KOL Partners provides marketers with intelligent recommendations for selecting influencers, resulting in lower costs, and faster and more effective campaigns.
KOL Partners helps marketers generate lists of KOL recommendations using AI, based on influencers with similar followers and audience behaviors. Users just need to enter the Instagram ID of an influencer, and KOL Partners will generate lists of similar influencers. Additionally, users will receive metrics on these influencers, such as engagement rates, average likes and comments, and estimated costs of using the influencer.
Indonesia is one of the most influencer-centric markets in the world, with 84% of marketers spending up to 40% of their overall digital budget on KOL marketing. The decision to initially focus on Instagram for KOL Partners is based on its popularity as Indonesia’s most commonly used social media platform for influencer marketing campaigns, accounting for 69% of campaigns.
Streamlining KOL Marketing Campaign Process
Recruiting influencers for campaigns can be a laborious and time-consuming process, usually taking at least 7 days. Marketers often have to create a lengthy longlist to accommodate for potential unavailability or unresponsiveness. However, with KOL Partners’ recommendation engine, the time required to create a shortlist can be reduced to 3-4 days.
More accurate influencer selection also leads to better campaign performance and lowers costs wasted on working with the wrong influencers. KOL Partners also has the advantage of reducing blindspots by introducing influencers that they wouldn’t have known existed otherwise.
New Features Planned for 2024
In 2024, many additional features are planned in the roadmap, including the ability to search for influencers on more platforms such as TikTok. Users will also be able to filter results by different types of posts, such as paid and sponsored posts, which will allow them to pinpoint influencers who have a track record in the type of campaign they are working on.
Another unique planned feature will allow brands and agencies to provide feedback on their experiences working with influencers. This feature aims to address a common issue in the market that it is challenging for brands to assess the quality and working style of influencers once they are matched. KOL Partners can help safeguard brand safety as they can check whether an influencer’s tone or images are in line with their brand guidelines.
KOL Partners is targeted at brands and agencies working in the beauty, F&B, fashion, tech, fitness, finance, and travel verticals. More than 10 major brands and agencies have taken part in beta testing of KOL Partners.
The goal for KOL Partners is to become the largest database of influencers in Indonesia and feature over 100,000 influencers that have more than 10,000 followers.
“We have observed tremendous growth in influencer marketing in Indonesia in recent years. Through KOL Partners, we are excited to provide brands and agencies with AI-powered capabilities to enhance the accuracy and performance of their campaigns. We believe we will be the leading solution in the market in 2024.'”said Amanda Lai, General Manager of Cacafly Metrodata Indonesia (CMI)
Melda Lethulur, Head of the KOL Division of Adlink Sinemedia, also support AI/ML search engine development to leverage the KOL Marketing, “It’s been exciting trying out KOL Partners Beta Version, I can imagine using this often to find suitable KOLs for my campaigns. By adding more features in the final version, I believe KOLPartners is going to be a powerful tool for everyone involved in Influencer Marketing and KOL Marketing” .
