Digital marketing continues to evolve with new technology and innovations that will impact trends in 2023. To win in an increasingly competitive market, companies need to pay attention to digital marketing trends that will emerge in the coming years. Here are some digital marketing trends that will increase brand awareness in 2023.
AI and Machine Learning Boost Everything
Artificial intelligence (AI) and machine learning will become increasingly important factors in digital marketing in 2023. Companies can leverage this technology to gain insights into consumer behavior and trends that can help in developing more effective marketing strategies. The use of chatbots and voice assistants will become more common in the future, allowing companies to provide a more personalized experience to customers. Also, AI can now aid brands to create and produce unique contents for advertising. This video by Pizza Later, for example, is produced 100% by AI. Not perfect, but we are definitely not far from it.
Innovative Video Contents
Video contents will continue to be the most popular and effective type of content in 2023. Good video quality and engaging content will increase brand awareness and generate higher engagement from customers. In the coming years, companies will focus on producing more creative and high-quality videos to achieve better results. The more unique, the better. Take Nike, for example, that immerse technology into their ad narrative – passing the torch from the past, to the future players.
Increased Use of AR and VR
Augmented Reality (AR) and Virtual Reality (VR) will become more popular in 2023. This technology can help companies create more interactive and immersive experiences for customers. Companies can use AR and VR to create more engaging and effective marketing campaigns. One of the best use of AR right now is to capture the mass audience exposed by DOOH.
Increased Use of Influencer Marketing
Influencer marketing will continue to be an important trend in 2023. In recent years, companies have increased the use of influencers to promote their products. In 2023, companies will focus more on selecting influencers that are suitable for their brand and can deliver better results in increasing brand awareness. According to Influencer Marketing Hub, budget for influencer marketing increased as much as 67%!
In order to win in an increasingly competitive market, companies need to pay attention to digital marketing trends that will emerge in the coming years. By leveraging new technology and innovation, companies can increase brand awareness and achieve better results in digital marketing.
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